Our approach is a pragmatic outcome based aiming at enhancing the competitiveness of IT companies and attracting investment to the IT Sector. We conduct specific promotion and relationship building activities aiming at enhancing IT companies’ market share within identified niche market segments, across the world, and specifically within the Middle East Region.

We are planning to achieve this goal through:

• Evaluate the IT sector
• Select few leading firms to position along the market dimensions
• Develop mechanisms and channels to promote
• Enhance selected firms attractivness in target market
• Tailor the offering, and portfolio of products/services
• Build linkages with key industry players

We work in two main parallel tracks:

Market Promotion: Develop IT market value-proposition, brand awareness strategy and action plan to promote and grow the market by a specific target in prioritized segments, including: a)Defining selected IT firms positioning in the global and regional IT market. b)Undertaking initiatives towards image building, developing, and nurturing relationships with global and regional IT community and private sector investors (Inbound and Outbound)

Business Linkages Development: Assist selected IT firms with business linkages and relationship building with global key players in IT industry, including:a)Implementing key marketing activities targeting internal and external stakeholders. b)Ensuring effective and consistent international promotional programs with specific targeting activities